Kärcher increased turnover to 2,578 billion euros

Kärcher starts the 2020s full of determination: Sales record in 2019, CO2-neutral by 2021.

Kaercher Annual Report 2019

 

With 2,578 billion euros, Kärcher increased its turnover 2019 by 2.1 percent compared to the previous year. A good prerequisite for continued investment – 150 million euros was invested in the last year. Completely new accents in the customer address will have a share: 2020 sees the start of an extremely emotionally charged brand identity on a global scale. A special company focus is on the new sustainability strategy, which plans that all plants worldwide will be CO2-neutral by 2021.

Hartmut Jenner, Chief Executive Officer and Chairman of the Board of Management of Alfred Kaercher SE & Co. KG
„Kärcher continues to grow. In 2019 we once again achieved the highest turnover in our company's history. Since the beginning of 2010 we have doubled our turnover. One reason for this extraordinary development is certainly the fact that our family business essentially stands for value preservation and sustainable management.“
Hartmut Jenner, Chief Executive Officer and Chairman of the Board of Management

Sustainability creates added value

The employees are still an important basis for sustainable corporate growth at Kärcher. The number of employees at the turn of the year was 13,500 (up 500). Five new national subsidiaries were also set up in order to further adapt the corporate structure to current market developments. New capacities were also created in the Board of Management on 1 January 2020 with Stefan Patzke (43) for Finance and Michael Häusermann (59) for Special Business Units.

"Since the beginning of 2010 we have doubled our turnover. One reason for this extraordinary development is certainly the fact that our family business essentially stands for value preservation and sustainable management", adds Hartmut Jenner. For a long time now Kärcher has been focussing on increasing the efficiency of its products and saving resources. Apart from the CO2 neutrality, the reuse and recycling of raw materials, as well as the reduction of plastics in packaging materials, are on the sustainability agenda.

Kaercher green filter systems

In cooperation with the Global Nature Fund, in the last eight years Kärcher has built green filter systems for water treatment in 15 village communities on three continents, the most recent was in Jordan in 2019.

Kaercher campaign against the littering of the oceans

The cleaning specialist got involved on the social front as a sponsor of the One Earth – One Ocean environment organisation, which campaigns against the littering of the oceans.

Innovation creates added value

Anyone who wants to be successful in the future, needs convincing innovations:
Kärcher launched 150 new products in 2019 – more than ever before in one year. The "Kärcher Battery Universe" with 43 new products from garden tools through to the first battery-powered high-pressure cleaner for professional users is one of the key topics.

The integration of suitable companies into the company network is also part of the innovation strategy. In 2019 Kärcher acquired the Berlin-based IT company SoniQ Services GmbH: It provides building service contractors with intuitive software for the efficient planning and control of their entire service process. Since last September, Max Holder, the market leader for multifunctional municipal vehicles, has also been part of the Kärcher Group.

 

 

Picture: The "Kärcher battery universe" includes 43 new products.

Battery Universe Kaercher

Responsibility creates added value

Kärcher has always been committed to people and society. In 2019 the company restored eleven structures worldwide from Vietnam to the Philippines and Israel through to Germany. The cleaning specialist gets involved on the social front as a sponsor of the One Earth – One Ocean environment organisation, which campaigns against the littering of the oceans. In cooperation with the Global Nature Fund, in the last eight years Kärcher has built green filter systems for water treatment in 15 village communities on three continents, the most recent was in Jordan in 2019.

Kaercher Cleaning Würzburg's Franconia Fountain

In 2019 Kärcher has cleaned a large part of the Franconia Fountain at the Würzburg Residence. The fountain was a gift to Luitpold, Prince Regent of Bavaria, on the occasion of his 70th birthday. It was known as the "love monument of the whole Frankish people". 

Kaercher Cleaning Church of the Redeemer in Jerusalem

The limestone façade of the Church of the Redeemer was freed from graffiti. Built between 1893 and 1898 on the site of the crusader church of Santa Maria Latina, the Church of the Redeemer is a German evangelical church in Jerusalem's old town. 

Kaercher Cleaning Hue Noon Vietnam

As part of its cultural sponsoring, Kärcher cleaned the Noon Gate, the southern main gateway of the former imperial city of Huế in Vietnam. Huế was the capital of Vietnam during the Nguyễn dynasty, which lasted from 1804 to 1945.

Green light for 2020: time for the wow factor

A new brand identity from spring 2020 should create enhanced visibility for Kärcher as a company and the various product categories. "We are now placing a greater emphasis on the emotional effect when addressing our target groups", explains Hartmut Jenner. The focus is on value preservation – whether it is garden maintenance, the restoration of a vintage car or the maintenance of an industrial system.

New brand identity Kaercher

An extremely emotionally charged brand identity with new imagery starts in 2020.

New brand identity Kaercher

The new brand identity also focuses on a younger target group.

New brand identity Kaercher

Kärcher is now placing an even greater emphasis on the emotional effect.

Downloads

For further information related to the press release, please contact our press officer David Wickel-Bajak.