Sales Training

The Kärcher Academy Sales School helps students understand their customers' cleaning needs and learn how to determine which equipment best meets various cleaning requirements.

Karcher Academy Sales Training

Who should attend Kärcher Academy sales classes?

  • Sales Managers and Representatives of Kärcher, Windsor Kärcher Group, and Landa Kärcher Group distributors
  • Equipment Specialists of Kärcher and Windsor Kärcher Group distributors

Why attend Kärcher Academy training?

In today’s market, salespeople are faced with many challenges. Kärcher Academy's sales training teaches how to tackle the art of selling commercial cleaning equipment in the field by focusing on customer needs and matching them to solutions through Kärcher, Windsor Kärcher Group, and Landa Kärcher Group equipment.

Our floor care sales classes are built around the theme of our trademarked “PDIR Process” which focuses on helping customers understand how soil flows into their facility. Through an understanding of each step of the maintenance process (Preventative, Daily, Interim and Restorative Maintenance), the salesperson can help guide the customer to the best solution for them. Our classes are designed to be hands-on and interactive with attendees encouraged to exchange experiences and share tools that will fine-tune sales skills. Kärcher floor care and Windsor Kärcher Group classes are designed for both rookies and veterans in the cleaning industry. Kärcher Academy attendees have a proven track record of increased equipment sales by up to 30% over the course of the following year, and even maintain that level moving forward.

Karcher Academy Training

Course Descriptions

Basic Machine Sales

The Basic Machine Sales class focuses on hands-on training with the entire line of Kärcher and Windsor Kärcher Group floor care equipment. This course is ideal for anyone who is new to selling equipment, and it will provide students with a solid understanding of how the equipment operates and where it is commonly used. Topics include: Machine overview, Basics of accessories, Intensive hands-on and PDIR+ maintenance process. (2.5 days)

Solution Selling

The Solution Selling class is an advanced course that provides an overview of our entire lineup of Kärcher and Windsor Kärcher Group floor care products and focuses on target markets of which the students are calling, the cleaning areas and challenges that exist in those markets, and solutions to those challenges. The PDIR+ concept is introduced and students are given opportunities to operate the equipment within our Customer Experience Center. This class is ideal for experienced reps who want to increase their equipment sales. (2.5 days)

Advanced Selling Skills

The Advanced Selling Skills class focuses on a deep understanding of the PDIR+ process and how to use it as a consultative selling tool. The class also focuses on topics such as “right-sizing” the equipment for the area the customer is cleaning, understanding how to calculate production rates and translate that to labor savings, calculating total cost of ownership of flooring, and locating waste in their customers’ processes.

Kärcher Industrial Sales Training

The Kärcher Industrial Sales Training class focuses on hands-on learning with the equipment in our industrial line of products. Workshops are designed to help the salesperson understand where to look for opportunities and how to position the equipment. Topics include:  Industrial scrubbers, Industrial sweepers, Target markets and Applications and solutions. (3.5 days)

Landa Kärcher Group Sales Training

The Landa Kärcher Group Pressure Washer Sales Training class is designed for sales representatives selling the Landa Kärcher Group and Kärcher product lines. Topics include: selling skills/techniques, territory management, Landa Kärcher Group pressure washers, Kärcher Floor Care equipment, detergents, and accessories. This training prepares sales representatives to be better equipped when offering complete cleaning solutions to their customers. (3.5 days)

Registration Details

All classes are held in Denver, Colorado. Registration is limited. Course dates and curriculum are subject to change. For more information, call (800) 444-7654, ext 6024 or send an email to schools@karcherna.com.

2018 Schedule


Floor Care




Basic Machine Sales Class


Solution Selling Class





Advanced Selling Skills Class


Kärcher Industrial Sales Training













March 12-14


April 9-11

June 18-20

Aug 20-22

Nov 12-14


Sept 17-19


April 24-27

Oct 16-19


Pressure Washers




Pressure Washer Sales Training




April 17-20

Sept 11-14