Sustainability at Kärcher
Taking responsibility has always been an important part of the corporate culture at Kärcher. Alfred Kärcher and his wife Irene were of the firm belief that sustainable economic success is only possible if social concerns are taken into consideration.
Be the difference
Sustainable, people-oriented company development is the central focus of our activities. We want to promote values – for our customers, our employees and the company. The reason behind this is our clear commitment to our social responsibility to be a good corporate citizen. And we take this responsibility extremely seriously in all areas of the company. On the one hand, with the continued existence of our company through successful products and an honest and reliable partnership with our customers, employees and suppliers; on the other, by creating attractive working conditions, reducing the ecological footprint of our business activities and making efficient use of resources.
Based on the brand claim, we have coined the motto "Be the difference" for our sustainability communication. This is because we want to make the difference – and become the benchmark in our industry by 2020.
Two years earlier, we had already met 95 percent of the sustainability targets we set ourselves for 2020 – in some cases even exceeded them. This was also acknowledged by the jury of the German Sustainability Award, which selected us as one of the three most sustainable large companies in Germany for 2020. This is great recognition for our many years of commitment to sustainability – for culture, nature and society, products and the supply chain, and for our employees.
Kärcher makes the Difference
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