Culture and insights

Working together for more WOW – joining forces to make a real difference.

Our culture of WOW


There are the big WOWs that turn the whole world upside down. And then, of course, there are the small WOWs that remind us of the magic that is all around us every day. Big or small, every WOW is both extraordinary and unique. Just as unique as our purpose, which shows us "Kärchers" the deeper meaning of what we do, again and again. Because, after all, we have a lot to do together to make the world a little cleaner. What exactly is driving our "Kärcher purpose"?

You can read more about it here.

Diversity and inclusion

A WOW does not differentiate between origin, gender identity, sexual orientation, age, physical or mental abilities, religion, world view, or tradition. Here, everyone is invited to put their heads together, to inspire each other and to join forces to create greater things.

We have even put this in writing: in signing the "Diversity Charter", we have committed ourselves to welcoming every single WOW.

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We want the world of tomorrow to have even more reasons to say "WOW". That is why we promise all our employees, applicants and customers that we take responsibility for people, the environment and society in everything we do.


WOW jobs in Engineering

WOW jobs in IT

WOW jobs in Production

WOW jobs in Finance & Controlling

WOW jobs in Sales

WOW jobs in Service

For even more WOW insights, check out our feed! Scroll through our behind-the-scenes stories, get inspired by new Kärcher projects and pick up a few career tips from our trainees and work-based degree students.

What our Kärchers say

Good, better, WOW: over 11,200 people took part in our global Kärcher employee survey in 2022. This shows how strongly we identify with the WOW, as something we are all striving to constantly develop.

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"I get on well with my colleagues."

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"I firmly believe in our products."

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"I really enjoy working at Kärcher."

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"My company demonstrates responsibility towards the environment."

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"Our company assumes social responsibility."

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"My working hours are flexible enough to fit the needs of my private and family life."

WOW seals