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Sales Training for Kärcher Distributors and Kärcher Service Center Employees

The Kärcher Academy Sales School helps students understand their customers' cleaning needs and learn how to determine which equipment best meets various cleaning requirements.

Karcher Academy Sales Training

Who should attend Kärcher Academy sales classes?

  • Sales Managers and Representatives of Kärcher, Windsor Kärcher Group, and Landa Kärcher Group distributors
  • Equipment Specialists of Kärcher and Windsor Kärcher Group distributors

Why attend Kärcher Academy training?

In today’s market, salespeople are faced with many challenges. Kärcher Academy's sales training teaches how to tackle the art of selling commercial cleaning equipment in the field by focusing on customer needs and matching them to solutions through Kärcher, Windsor Kärcher Group, and Landa Kärcher Group equipment.

Our floor care sales classes are built around the theme of our trademarked “PDIR Process” which focuses on helping customers understand how soil flows into their facility. Through an understanding of each step of the maintenance process (Preventative, Daily, Interim and Restorative Maintenance), the salesperson can help guide the customer to the best solution for them. Our classes are designed to be hands-on and interactive with attendees encouraged to exchange experiences and share tools that will fine-tune sales skills. Kärcher floor care and Windsor Kärcher Group classes are designed for both rookies and veterans in the cleaning industry. Kärcher Academy attendees have a proven track record of increased equipment sales by up to 30% over the course of the following year, and even maintain that level moving forward.

Karcher Academy Training

Course Descriptions

Solution Selling

The solution selling course is designed for the Jan San professional who wants to grow their equipment business. This class is not focused on features, advantages, and benefits but rather on customers and how the equipment solves problems for them.

The class starts with a brief overview of our trademarked PDIR cleaning process and then focuses students on the needs of the customer. At the beginning of class students are placed into teams that select a customer group that they want to focus on during class. They then spend time brainstorming what the customer they have chosen are trying to accomplish, avoid, and clean.

As they see equipment during class they are continually looking for solutions that help the customer accomplish their goals, avoid their challenges, and clean their surfaces in a faster and safer manner. The entire goal of this class is to have the student see equipment as solutions to problems, and not just as products.

  • Location Offered: Denver, CO
  • Duration: 2.5 Days
  • Who should attend: Salespeople selling the full Kärcher Floorcare Line
  • Class Size: 6 minimum, 12 maximum
  • Dates Offered:
    • February 4-6
    • March 4-6
    • April 8-10
    • May 20-22
    • August 26-28
    • October 21-23

Industrial Sales Class

The industrial sales class is designed for the sales professional who wants to understand the opportunities that exist in the industrial space and how to sell large industrial equipment. This class will focus on large scrubbers from the B80 through the B300, large sweepers from the KM105 through the KM 150, and provide an overview of our pressure washer and industrial vacuum solutions. This class will focus on understanding the challenges that customers are dealing with and the solutions that these pieces of equipment provide.

  • Locations Offered: Denver, CO & Blackwood, NJ
  • Duration: 2.5 Days
  • Who should attend: Salespeople selling the Kärcher Industrial Line
  • Class Size: 6 minimum, 12 maximum
  • Dates Offered:
    • March 11-13 in Blackwood, NJ
    • September 23-25 in Denver, CO

S33 Scrubber & S34 Sweeper Class

The S33 Scrubber & S34 Sweeper Class is an in-depth look at only sweepers and scrubbers. This class is ideal for the sales person who is new to selling janitorial equipment and wants to understand how the machines work, where there used, what options are available, and most importantly how to sell them. The range of equipment covered in this class runs from the BR 30/4 to the B250 in scrubbers and from the KM 70/20 to the KM 105 on the sweeper range.  This class is designed to provide ample hands-on time to run equipment and see it perform in a variety of circumstances.

  • Location Offered: Denver, CO
  • Duration: 2.5 Days
  • Who should attend: Salespeople from Kärcher Stores & Centers, Landa Kärcher Group or Kärcher Pressure Washer Dealers, Floorcare Sales People
  • Class Size: 6 minimum, 12 maximum
  • Dates Offered:
    • April 1-3
    • June 10-12

The S30 Pressure Washer Sales Class is ideal for any sales people who are new to selling pressure washers. In this class will take a deep dive into how pressure washers clean, the components of a pressure washer, common applications for pressure washers, and accessories that help make pressure washing more productive and effective. Of course, we will also spend time talking about how to sell pressure washers and spot opportunities.  This class is designed with ample time for hands-on working with the equipment.

  • Location Offered: Denver, CO
  • Duration: 1.5 Days
  • Who should attend: Salespeople who are new to selling pressure washers
  • Class Size: 6 minimum, 12 maximum
  • Dates Offered:
    • April 4-5

 

The Landa Kärcher Group & Kärcher Pressure Washer Sales class is a deal for any sales person selling either the Landa Kärcher Group or Karcher German pressure washer lines. In this class we will cover territory management and sales techniques, Landa Kärcher Group pressure washers, Kärcher German pressure washers, detergents, and the floorcare offering available to both Landa Karcher Group dealers and Kärcher pressure washer dealers.

  • Location Offered: Denver, CO
  • Duration: 3.5 Days
  • Who should attend: Salespeople selling Landa Kärcher Group and Kärcher German pressure washers
  • Class Size: 6 minimum, 12 maximum
  • Dates Offered:
    • April 15-18
    • July 8-11

The Target Group Training classes are a new concept for the Kärcher Academy designed to help our dealers find new opportunities for Kärcher products in their existing customer base.  Each of these classes will take a deep dive into all the Kärcher solutions available for that specific target group.

Each of these classes is a two day class with the first day being comprised of an overview of the target group as well as brainstorming around what customers in each target group are trying to accomplish, challenges that are faced in the target group, and surfaces they are likely to be cleaning. 

On the second day we will visit a customer site for a tour so that we can spot opportunities for the Kärcher product range. We will then return to the classroom and put together a plan of the Kärcher solutions we could offer based on what we saw. This in depth dive into a target group should prepare any sales person for success in selling to that market.

  •  Location Offered: Denver, CO
  • Duration: 2 Days
  • Who should attend: Salespeople who currently sell products into these target groups and want to grow their sales within their current customer base
  • Class Size: 6 minimum, 12 maximum
  • Dates Offered:
    • Courses not offered at this time

Important Information

Classes
Registration is limited. Course dates and curriculum are subject to change. See individual course descriptions for any prerequisites.

Online Registration
Register each attendee via our online form for Kärcher Academy classes. A confirmation email will be sent verifying registration was received and further instructions for attending class. 

Registration Fee
Registration fee is $200 per session.

Travel Expenses
Attendees are responsible for airfare to attend training. Kärcher North America will cover hotel and most meals during training classes held at our corporate training centers. For classes conducted at our corporate training centers, we will make hotel reservations for attendees and send a confirmation via email.

Registration
The registration deadline is 4 weeks (28 days) prior to the training class. You will receive a confirmation of your participation 4 weeks prior to training. Please do not book airfare until you receive this confirmation. We reserve the right to cancel any training up to 4 weeks prior to training.

Cancellation Policy
Within 14 days of the training the cancellation fee is 50% of the registration fee.

Participants
Kärcher employees and distributor partners can participate in product training classes.

Training Hours
8am to 5pm each full training day. Some trainings include half training days (see course descriptions for details).

Questions
For more information on any of our training events, please email us at schools@karcherna.com.


Registration Details

Registration is limited. Course dates and curriculum are subject to change.

Category

Floor Care

Course

Scrubber & Sweeper Class

Solution Selling Class

Industrial Sales Class

Solution Selling Class

Location

Denver, CO

Denver, CO

Blackwood, NJ *

Denver, CO

Dates

June 10-12 (FULL)

Aug 26-28

Sept 23-25

Oct 21-23


Category

Pressure Washer

Course

Landa Kärcher Group & Kärcher Pressure Washer Sales

Location

Denver, CO

Dates

July 8-11


* Note: The location for the Industrial Sales Class on Sept 23-25 has been changed from Denver, CO and will now be held in Blackwood, NJ.